Print in the Digital Age: Why Tangible Marketing Still Wins in 2025
In a world obsessed with clicks, likes, and impressions, it’s easy to overlook the power of a printed piece. But as we move through 2025, it’s clear: print marketing isn’t just surviving—it’s thriving.
Why Print Still Works in 2025
According to recent studies, print ads hold attention 20% longer than digital ads and are remembered 70% more effectively. Unlike digital content—which is often scrolled past in seconds—print encourages tactile engagement. Whether it’s a direct mail flyer, a glossy brochure, or a creatively folded handout, print invites the recipient to pause, engage, and remember.
Stat Spotlight:
- Direct mail has a 37% higher response rate than email.
- 82% of consumers trust print ads more than online ones.
- People spend an average of 30 minutes with printed magazines, versus seconds on a webpage.
How Albion Press Leads the Way
At Albion Press, we believe the best marketing campaigns don’t choose between print and digital—they blend them. Here’s how we help brands stay ahead:
Integrated Print Solutions:
- QR Codes: Drive traffic directly from a printed piece to a landing page or video.
- Augmented Reality (AR): Create immersive brand experiences.
- Personalized Print: Variable data printing makes every piece unique.
Explore our integrated print services: https://albionpress.co.za/print/
Tips: Designing Print for ROI in 2025
- Start with the goal: Define what action you want—scan, visit, call, or attend.
- Pair with digital: Add QR codes and trackable links to bridge the offline-online gap.
- Invest in quality: High-end finishes and textures improve brand perception.
- Keep it personal: Personalized mailers can lift response rates by 135%.
Final Thoughts
As digital channels become increasingly saturated, the physical world is becoming prime marketing real estate once again. Print cuts through the noise, builds trust, and—when integrated with digital—delivers measurable ROI.
Whether you’re in Cape Town or beyond, Albion Press is your partner in print-powered brand success.
Learn more about our services: https://albionpress.co.za/print/